Who We Are

We are Beth Banning and Neill Gibson, the founders of Focused Attention. We have spent most of our adult lives studying, testing, and practicing personal development and relationship-enhancing techniques.

Collectively, we share over 50 years of experience investigating the work of many spiritual leaders and experts in the human potential movement.

Our values

The values that inspire us are Integrity, Authenticity, Generosity, Passion, Empowerment, Humility, Compassion, Lightheartedness and Fun.


Our mission

Our mission is to deliver the best and most effective coaching model out there.

Our passion

Our passion is to empower heart-based coaches, counselors, and therapists to help create predictable and sustainable transformation for each and every one of their clients and create a predictable and sustainable business for themselves.

Our vision

Our vision is to certify 1 million coaches in the Gibson Banning method and create a worldwide Incite Coach community where we support each other in creating enormous transformation for clients, a successful coaching practice and to help create a world that works for everyone.