Incite Coaching
Certification Program

Take Evolution Into You Own Hands,
Change The World One Person at a Time

Is This For You?

You Know This Certification Course Is For You If You’re Ready to:
  • Make real changes in your life.
  • Create a successful business.
  • Stop going it alone and find the business AND the coaching support you need.
  • Finally learn a method of coaching that smoothly integrates the mind, body, and soul, as well as supports both left and right brain people.
  • Make a huge difference in the life of your clients and the world.

If you have a Vision For Your Life and business, We will help you to turn it into reality

I started working the Gibson Banning method into my life several years before we did the certification process. I was still blown away at the depth of knowledge I was able to receive for myself by going through the Coaching certification process. It has not only helped me create a coaching business, but it has tremendously helped my personal life as well. This work will change your life!
Kurt Ecclefield

The results I got from taking the Incite Coaching Certification Training have been profound. I am no longer afraid to have difficult conversations because I have the tools to navigate them in an honoring fashion for all involved. This is so freeing and empowering! I am SO grateful for this change in perspective, and these practical applications.
Barbara Dooley

It feels like the floodgates of possibilities have opened. I have so many ideas about how I can adapt this work to different audience and ways to offering different courses. I am thrilled to be able to incorporate the Gibson Banning Method into my practice and grateful to Beth and Neill for all the hard work it took to put this outstanding coaching model together.
Hema Pokharna

But what’s so different about this program?

Distinction Stacking Technology

The difference between The Gibson Banning method and almost every other program out there is that they teach within the same paradigm of cultural beliefs and programming that’s causing the problems in the first place. Like Einstein said; you can’t change a problem with the same thinking that created it. This is why we use our Distinction Stacking Technology. It allows people to make choices outside their normal paradigm. Until these new choices are distinguished for us, in a very systematic way, we don’t even know these new choices exist.

The Gibson Banning Method takes everything that you think you know and turns it inside out.

This course is an 18 week journey through a series of these distinctions, or key differentiations laid out in a particular sequence that has been proven to change the paradigm in which we see ourselves, others, and the world.

Here are just a few of the distinctions that you’ll discover and explore during the 18 weeks


Many coaching systems teach about core values, but we explore values and how to integrate them into your life in uniquely different ways. For example, you will learn the difference between “Aspirational Values,” and “In Order To Values” which keep us trapped in our traditional cultural paradigm, and  “Life Priority Code” and “Dynamic Values,” which change the paradigm of our thinking and awaken us to new possibilities.

We believe that the mind – because of the many ways it is conditioned – is in constant protection and defense mode. This is why we first deconstruct our past conditioning and learn to distinguish new choices. Then we give the mind something productive to do – something different than what it . This is necessary for us to relax enough to open up and experience our true and much more authentic nature and gives us the ability to utilize our other inherent resources.

Understanding vs. Agreement

Allows you to be much more present and understanding.This distinction helps you resolve issues faster.

Do Want vs. Don't Want

Promotes clarity and confidence, the ability to get more of what you DO want, and increases the likelihood others understand you and assist you more often.

Cooperation vs. Manipulation

Helps alleviate resentment, sabotage and poor results in all your interactions.

What Occurs vs. My Story

Lets you see the world and the people in it from a whole new perspective. Allows you to feel a greater level of compassion and understanding for others and supports you in experiencing more peace and happiness.

Being Heard vs. Being Right

Cultivates connection and love. Supports your ability to authentically relate to the people in your life.

Values vs. Strategies

Facilitates your ability to be more effective, make decisions more quickly, take actions faster and easily course correct when needed.

Commitment vs. Attachment

Fosters better results with less struggle, so you can joyfully create what you want, opposed to being tortured by what you want.

Chosen Values vs. Cultural Values

Encourages you to be internally sourced rather than externally driven. This provides a level of trust and confidence you may have never known.

What You Get:

  • Enrollment in the level I certification training. (See the FAQ for details)
  • 18 video sessions – each a little over an hour.
  • 2 Monthly Q&A calls – each call will last an hour and a half depending on your questions.
  • In-depth feedback on your certification test and once you successfully pass, certification in the Gibson Banning Method and the ability to use the title: Certified  Incite Coach.
  • The ability to coach clients one-on-one using the Gibson Banning Method
  • Permission to use the certification logo on your marketing material.
  • The possibility of coaching client referrals, both from your listing on our website and from our own marketing efforts.
  • The first years licensing fee, A one-year membership in the Incite Coaching Community – which includes; an interactive community, inspiration, accountability, marketing, and sales support, and much, much more.
I have been coaching for many years and saw results but when I started implementing the Gibson Banning method my coaching business soared! I found a new concrete way to help my clients get better results in their businesses and lives by using their method.The program is set up to support you step by step thru the process. This is just the program that I had been looking for!
Wendy Whitelaw